Workflow template
Weekly Competitive Intel
@intel-weekly
What moved this week, with sources.
Overview
Every Monday, scans competitors and the category for launches, pricing, and messaging shifts, then saves a sourced brief as a Google Doc.
What it does
- Landscape: Who actually competes for the same buyer this week
- Signals: Funding, launches, hiring, partnerships, pricing pages, incidents — dated
- Compare: Feature, pricing, and messaging changes, with empty cells when data is missing
- So-what: What the reader should do with each signal
- Document: Save the brief as a new Google Doc titled "Competitive intel — [Date]"
Tools & Capabilities
- Web
- Google Docs
- Documents
Try asking
- Brief me on these competitors and what changed this week
- Build an updated feature and pricing matrix for this category
- What launched, hired, or priced differently in the last 7 days?
- Draft a one-page comparison card from this week's signals
What teams see
Research cycle
−55%